What is a Wholesaler?
Charles Samuel, CLU, ChFC
A financial services industry 'wholesaler' is an intermediary for--or a representative of--an organization that develops and provides packaged financial strategies & solutions (e.g. - mutual funds, REITs, annuities, ETFs, 401(K) Plans, Life Insurance, etc.) for use by investors and consumers.
A wholesaler's 'client' is the final seller of solutions and strategies to investors and consumers, be they institutional (e.g. - family offices, pension plans, municipalities, etc.) or retail (e.g. - financial advisors, investment advisor representatives, insurance agents, etc.).
Actual titles for wholesalers will vary by firm (e.g. - associate, consultant, vice president, director, strategist, specialist, etc.).
Generally, the wholesaling career path begins with the Internal Wholesaler Trainee or Inbound Sales Associate role (i.e. - Entry Level Sales).
Entry level sales professionals graduate to the Internal Wholesaler role (i.e. - Inside Sales).
Inside sales professionals graduate to the Hybrid Wholesaler role (i.e. - Hybrid Sales / ~50% Travel).
Hybrid sales professionals graduate to the External Wholesaler role (i.e. - Outside Sales / 100% Travel).
The transition from entry level to outside sales may take between 2-10 years depending on myriad factors. The primary factor is YOUR drive and performance.
Read this 1995 article from the
courtesy of, AWD Ally Rob Shore, Founder of Wholesaler Masterminds. Thank You Rob!