What is a Wholesaler?
Charles Samuel, CLU, ChFC
A financial services industry 'wholesaler' is an intermediary for, or a representative of, an organization that develops solutions and/or manages assets in the financial services industry
(e.g. - mutual funds, REITs, annuities, ETFs, 401(k) Plans, etc.).
The wholesaler's clients are the end seller of those assets to investors,
be they institutional (e.g. - family offices, pension plans, municipalities, etc.) or retail (e.g. - financial advisors, IARs, agents, etc.).
Actual titles for wholesalers will vary by firm (e.g. - associate, consultant, vice president, director, strategist, specialist, etc.).